Cha-cha-cha! Charmin!

Just when you thought highly-paid people no longer cared about the little man, there is a group of ad executives stalwartly defending truth by counting the number of toilet paper pieces on cartoon bear’s asses. 

According to the Associated Press, the nation’s self-regulatory advertising council is laying down the 2-ply hammer on Charmin toilet paper’s parent company, Procter & Gamble, for misleading imagery following a complaint by corporate rival and bathroom aisle squealer Kimberly-Clark.

While the commercials with the dancing bears are disturbing in their own right, the council has found it particularly unsettling that, while Charmin’s claims are apparently true that their product leaves fewer pieces on the bottoms of humans and cartoon bears, the commercials show not fewer pieces remaining, but NONE. Dun Dun DUNNNN!

Procter & Gamble has agreed to alter its commercials accordingly. This marks the largest incident of its kind since the great Gummi Bears/Nair advertising fiasco of 1988.